Intuit bets big on AI to boost efficiency and trust in QuickBooks

Intuit, the company behind QuickBooks, TurboTax, Credit Karma, and Mailchimp, has introduced a new set of AI agents to its products. The AI agents, including a Payments Agent, Accounting Agent, Customer Agent, and Finance Agent, are designed to help business owners and entrepreneurs with bookkeeping and accounting processes. The agents will become familiar with a business's customer base and financial track record, offering insights and making analyses. Intuit's CEO, Sasan Goodarzi, says the company has invested heavily in the technology over the past five years, prioritizing accuracy and reliability. Goodarzi notes that business owners rely on many apps and platforms, and Intuit aims to simplify this process by creating a one-stop shop within QuickBooks. The AI capabilities have been tested and have led to significant time and money savings for users. The new features will officially launch on July 1 and are expected to resonate with QuickBooks' wider user base. Goodarzi believes the AI implementations will drive value for users and help the company's bottom line. He notes that the company has taken its time to develop the technology to ensure accuracy and trustworthiness. The new AI capabilities have received positive feedback from users, particularly in terms of discovery and engagement with QuickBooks' tools.