The iPhone 17 Air will debut with a $1099 starting price for 256GB, reaching $1499 for 1TB. Three storage tiers will be available for the iPhone 17 Air, replacing the iPhone 16 Plus. The standard iPhone 17 maintains a $799 starting price with 128GB. iPhone 17 Pro models will start at 256GB and see price increases of $50-$100 per capacity compared to their predecessors. The iPhone 17 and Air will use the A19 chip, while the Pro models receive the A19 Pro chip. RAM will increase to 12GB for the iPhone 17 Air, Pro, and Pro Max. All models will feature 120Hz ProMotion displays. Overall iPhone 17 series shipments are projected to increase by 3.5% in 2024. Apple's "Awe dropping" event on September 9th will unveil the lineup, with a potential launch on September 19th. The Pro models will likely remain the best-selling devices.