Apple's iPhone event is typically held in early September. Labor Day this year is on September 7, which occurred on the same date in 2015. In 2015, the iPhone event was on Wednesday, September 9. Therefore, Wednesday, September 9 is a likely date for the iPhone 18 Pro and Ultra announcement. Pre-orders in 2015 began on Saturday, September 12, possibly to avoid the 9/11 anniversary. This suggests pre-orders for the new iPhones might also start on Saturday, September 12. If this pattern holds, the release date would then be Friday, September 18. An alternative scenario suggests an event on Tuesday, September 15. This could lead to pre-orders on Friday, September 18, and a release on Friday, September 25. Official dates have not yet been released by Apple.