Jack in the Box’s ‘Hot Ones’ Promotion Was Supposed to Bring the Heat. So Why Did It Leave Customers

Jack in the Box’s ‘Hot Ones’ Promotion Was Supposed to Bring the Heat. So Why Did It Leave Customers Cold?

CFO Dawn Hooper says the spicy limited-time menu was 'highly polarizing.' The chain leaned into a Philly Cheesesteak platform instead.