Legacy companies with rich data are transformed by AI

Unilever, a century-old consumer goods giant, is integrating AI to revolutionize its research and development. The company possesses a vast historical data archive, including formulations, trials, and consumer insights, giving its AI models a unique advantage. This wealth of data provides context, allowing Unilever to accelerate discovery and personalize product development. AI helps unlock proprietary knowledge previously scattered across teams, streamlining processes like formulation design. The integration isn't about replacing scientists but enhancing their capabilities, allowing them to focus on creativity and innovation. Unilever is using AI to understand complex issues like microbiome interactions and sustainable product design. Their approach emphasizes learning and adapting, turning legacy knowledge into a catalyst for transformation. This approach allows them to respond faster and more precisely to consumer needs globally. Unilever's success highlights how established companies can leverage AI by embracing data maturity and curiosity. The company believes the future of innovation lies in the partnership between human expertise and AI. This collaboration enhances creativity and allows for the creation of products that meet real human needs.