Lessons from the Titanic: when you don’t respond to a crisis

When the RMS Titanic hit an iceberg on 15 April 1912, she set off flares and her wireless operator sent out a distress call. The RMS Carpathia responded, but by the time she arrived, the Titanic had already sunk: only those who had made it to the lifeboats could be saved. Some 1,500 people died. Another ship was closer and could potentially have responded faster—perhaps even fast enough that more lives could have been saved. Yet despite seeing the flares, she did nothing.