McKinsey Insights & Publications Follow Lights, camera, algorithm: How AI is rewriting the rules of film and TV Artificial intelligence is reshaping film and TV production from script to screen—but the biggest disruptions may not be the ones anyone is predicting. https://www.mckinsey.com/featured-insights/mckinsey-explainers/lights-camera-algorithm-how-ai-is-rewriting-the-rules-of-film-and-tv mckinsey.com
