HBR.org Follow LLMs Misunderstand Luxury Brands. Here’s How to Optimize Your Marketing Strategy for AI. A playbook for translating the visual grammar, spatial logic, and cultural associations that make luxury brands coveted by consumers. https://hbr.org/2026/06/llms-misunderstand-luxury-brands-heres-how-to-optimize-your-marketing-strategy-for-ai hbr.org
