Marvel’s new ‘Fantastic Four’ poster is a breath of fresh air in the AI age

Marvel's new Fantastic Four film, "First Steps," is generating excitement with its minimalist promotional poster. The poster's design, featuring a sky blue and white color scheme, has garnered praise online. It uses overlapping figure fours surrounding the film's characters. The style is reminiscent of Saul Bass, a renowned 20th-century graphic designer. Bass's work is characterized by minimalist construction and geometric arrangements, influenced by Bauhaus and Gestalt principles. His designs often involved abstract representations of narratives, as seen in his work for Alfred Hitchcock. The Fantastic Four poster's depth is achieved despite its limited color palette through layered elements. The design expertly guides the viewer's eye, focusing attention on key elements. The poster's retro-futuristic aesthetic reflects the design trends of the 1960s, a period heavily influenced by Bass's work. This stylistic choice connects with viewers and aligns with the Marvel brand.