Measuring Developer Productivity via Humans

Measuring developer productivity is a difficult challenge. Conventional metrics focused on development cycle time and throughput are limited, and there aren't obvious answers for where else to turn. Qualitative metrics offer a powerful way to measure and understand developer productivity using data derived from developers themselves. Abi Noda and Tim Cochran begin their discussion by explaining what a qualitative metric is and why we shouldn't reject them for being subjective or unreliable.