More on Apple’s Trust-Eroding ‘F1 The Movie’ Wallet Ad

The decision by Apple to send a push notification promoting F1 The Movie through the Wallet app is seen as destructive and undermines trust in the app. No company can inject ads into a physical wallet, so Apple's digital wallet should maintain the same level of privacy and intimacy. The Wallet app is meant to be a trusted space for users to store sensitive information like finances, identity cards, and keys. The ad may have been sent indiscriminately, but some users may believe it was targeted based on their interests and activities, sparking concerns about tracking. This is particularly concerning for users who have used Apple Wallet for recent purchases, such as movie tickets. The ad has likely spooked some users, leading them to believe that Apple Wallet is tracking them. This move is damaging to the efforts of other Apple teams who have worked to make Apple Wallet private. The decision to send the ad is a mistake that erodes trust in the app. Whoever authorized the ad should be held accountable for their actions. Overall, Apple's decision has compromised the privacy and intimacy of the Wallet app.