Move over, Trader Joe’s mini tote: The Yeti Camino Carryall is the new must-have bag

Yeti, a company known for its coolers, has a surprise hit product this summer - a tote bag that has gone viral on TikTok. The durable, waterproof, $150 Yeti Camino Carryall Tote Bag was launched in 2018 but has taken on a new life as a colorful, accessorizable, and collectible product. The bag's design is at the heart of its appeal, with its big but not too big size, oversize handles, and deployable dividers making it perfect for carrying a lot on the go. The idea behind the Camino was Yeti cofounder Roy Seider's, but not everyone at the company saw its potential at first. The tote has become a hit with both male and female customers, offering an avenue for the company to market specifically to women. The bag's popularity has contributed to a rise in Yeti's stock price, with the company reporting quarterly sales of $351 million, up 3% from the same period last year. The Camino has become a bag for moms too, serving as a heavy-duty, all-purpose utility purse or beach or diaper bag. The ability to customize the bag with patches, charms, or Labubus, plus limited-edition seasonal colorways, has given the product an extra edge on TikTok. Yeti is now doubling down on bags, having bought the Montana bag brand Mystery Ranch in January, and credits the Camino specifically for helping its strong quarter. The company remains optimistic about the massive global addressable market it sees in front of it across premium bags, packs, and luggage.