NYT | Business Follow Movie Theaters Embrace the Bewilderingly Lucrative Business of Buckets Once, a tub of popcorn was just a tub of popcorn. Now, “collectible concession vessels” could make one chain more than $100 million. https://www.nytimes.com/2026/07/23/business/media/movie-theaters-popcorn-buckets.html nytimes.com
