HBR.org Follow My AI Investments Haven’t Paid Off. Should I Tap the Brakes? A new study has warned that 95% of AI pilots fail, so how should businesses think about their investments in the technology? A number of experts weigh in. https://hbr.org/2025/08/my-ai-investments-havent-paid-off-should-i-tap-the-brakes hbr.org