Nestlé has announced that it will remove artificial colors from its US food and beverage products by mid-2026. The company has been gradually eliminating synthetic dyes over the past decade, with 90% of its US portfolio already dye-free. Other major food companies, such as Kraft Heinz and General Mills, are also making similar moves to eliminate artificial dyes from their US products by 2027. Public and regulatory pressure is growing, with a recent poll showing that about two-thirds of Americans support removing dyes and added sugars from processed foods. Some states, such as California and West Virginia, have banned artificial dyes in school meals, and Texas will require a new warning label for foods with certain ingredients starting in 2027. Federal oversight is also increasing, with the FDA seeking to phase out synthetic dyes by the end of 2026 through voluntary action from the food industry. The move is seen as a success for the MAHA movement, which has been pushing for these changes. The food lobby has been a major obstacle to these changes, but it appears that public pressure is finally leading to action. The removal of artificial colors is a significant step towards providing healthier options for consumers. Overall, this move is a positive development for public health and a testament to the power of public pressure and advocacy.
zerohedge.com
zerohedge.com
