CNBC | US Top News and Analysis Follow Novig credits Sydney Sweeney-backed campaign for platform’s surge in growth Novig's "Just Sports" campaign drew backlash from some female athletes but also brought in a rush of trading volume. https://www.cnbc.com/2026/10/03/novig-credits-sydney-sweeney-backed-campaign-for-platforms-surge-in-growth.html cnbc.com
