OK Goes its own way

OK Go is creating a complex music video for their new song "Love" in Budapest, using robots and mirrors to create a unique visual experience. The band is shooting the video in a large train station, facing challenges with choreography, temperature, and deadlines. The band's leader, Damian Kulash, is directing and aiming to evoke the sensation of love through the video. After a decade-long break, OK Go is releasing a new album, "And the Adjacent Possible." They are returning to ambitious video production, even if it goes against current social media trends. The band is known for their elaborate, sponsored videos, and "Love" is funded by Meta. Kulash wants to create an immersive experience for the viewer, focusing on emotion rather than narrative. The video is inspired by the idea of infinity mirrors and the feeling of love. This shoot is risky, with its experimental style, and is the most ambitious video they've ever created. They are pushing the boundaries of creativity, embracing the hard way.