OpenAI has formed an advisory council focused on user mental and emotional well-being, called the Expert Council on Well-being and AI. This council consists of eight experts in technology and mental health, including some who previously advised on parental controls. The formation of this council comes amidst growing concerns about AI's impact on mental health, especially regarding the potential risks to young users. This move follows lawsuits that questioned AI companies' roles in tragic cases involving teenagers and AI chatbots. OpenAI emphasizes safety and the protection of younger users within the context of their advisory council. However, the announcement also states OpenAI retains responsibility for its decisions, indicating the council's recommendations are not binding. This raises questions about how seriously OpenAI will heed the council's advice, especially when disagreements arise. The text highlights a potential danger of tech companies establishing advisory councils without genuinely listening to their insights. The effectiveness of OpenAI's council will depend on whether the company truly values the counsel's input. It could be a meaningful effort to mitigate risks or merely a public relations exercise.