RSS Information Commissioner's Office (ICO) | News and blogs Follow Our strategy for levelling the playing field for online tracking in 2025 Online tracking is a part of everyday digital life. It enables personalised advertising, funds many free services and shapes our online experiences. https://ico.org.uk/about-the-ico/media-centre/news-and-blogs/2025/01/our-strategy-for-levelling-the-playing-field-for-online-tracking-in-2025/ ico.org.uk