Patagonia has a playbook for fighting Trump. Here’s what other companies can learn

Patagonia, known for its environmental activism, is again confronting a Trump administration's policies threatening public lands. The company's actions are driven by both its mission and the potential negative impact on its business. Previous actions included public campaigns and legal challenges against the administration. The current strategy focuses on the administration's plans to open public lands for oil and gas drilling and reduce national park staffing. These policies directly affect the outdoor industry and surrounding communities reliant on tourism. Patagonia's approach involves targeted issue selection, collaboration with industry peers, and creative communication strategies. Their message emphasizes informing customers and encouraging political engagement. The company's multi-faceted approach uses social media, op-eds, and calls to action. Patagonia aims to empower individuals through concrete steps, even small ones, to counter the administration's policies. This strategy combines creative messaging with clear calls to action, such as contacting representatives or supporting local groups.