People are obsessed with the McDonald’s Snack Wrap. These files prove it

McDonald's has announced the return of the Snack Wrap, a beloved menu item that was discontinued nine years ago. The company has created a digital archive called the Snack Wrap Files to document fans' enthusiasm for the wrap's return. The Snack Wrap will be made with McDonald's McCrispy Strips in two flavors, ranch or spicy, and will be available as a combo meal and as a permanent menu item. The Snack Wrap Files website has a simple, early web vibe and serves as an archive of fans' yearning for the Snack Wrap since 2016. The website was created to highlight the bond fans have with the Snack Wrap and features a countdown to unlock more folders containing information about the wrap's return. The website currently has 10 folders, with three unlocked for public viewing, including the Media Materials, BTS, and The Fandom folders. The Fandom folder features a highlight reel of fans' pleas for the Snack Wrap's return, ranging from excited emails to desperate and even threatening messages. McDonald's is betting on fans' nostalgia for the Snack Wrap to boost sales, which have been declining for two consecutive quarters. The company is dedicating a significant campaign to the Snack Wrap's return, with more information to be unlocked on the Snack Wrap Files website in the coming days. The return of the Snack Wrap comes after several other fast food chains have created their own versions of the item, and McDonald's is attempting to reclaim its dominance in the market.