Perplexity Is on the Prowl to ... Note

Perplexity Is on the Prowl to Buy Web Browsers

Perplexity considered acquiring The Browser Company, creators of the AI-powered browser Dia, in December. These discussions did not advance, and no price was discussed. OpenAI also held talks with The Browser Company regarding a potential sale, reaching the stage of discussing a price before talks stalled over disagreements on terms. Earlier this summer, Perplexity reportedly offered around $1 billion in stock to acquire Brave, a privacy-focused browser and search engine company. However, the two companies could not agree on the price, and the acquisition talks did not progress. Investors attempted to facilitate meetings between Perplexity and DuckDuckGo, a highly privacy-focused company, where Perplexity expressed interest in acquiring browsers to expand consumer reach. These conversations, however, did not result in any offer. The author questions the strategic sense behind Perplexity's acquisition interests, noting Perplexity's own browser, Comet, and its non-privacy-focused nature. Brave's rejection of the $1 billion stock offer is highlighted as a significant point. The author suggests the proposed stock valuation might have been unrealistic. The article concludes by questioning the logic of Perplexity's acquisition strategy, even proposing a hypothetical acquisition of Apple's Safari browser.