Reddit should be a 'go-to search engine,' Steve Huffman says

Reddit is significantly enhancing its search capabilities in the upcoming months. CEO Steve Huffman aims to position Reddit as a primary search engine for users. Search is identified as a top priority for the company's resource allocation. Reddit intends to unify its traditional search functionality with its new AI-powered product, Reddit Answers. This integration will create a single, prominent search experience within the app. Many users already incorporate "Reddit" into their searches to find relevant discussions. The company acknowledges AI's growing impact on traditional search traffic. Reddit itself has experienced fluctuations in search traffic from Google, describing it as a headwind. This strategic shift may be influenced by the evolving landscape of AI consuming search queries. Reddit emphasizes that AI learns from the real people and perspectives shared on its platform.