In 2020, TikTok became the most downloaded app, and its viral trends still influence user experiences today. The app was home to various viral videos, including "M to the B, M to the B" and relatable Zoom meetings. Memes and challenges like #BoredInTheHouse and #TwoPrettyBestFriends also gained popularity. Rising stars on the app included Charli D'Amelio, Tabitha Brown, and Addison Rae. Celebrities like Jason Derulo, Kylie Jenner, and Lizzo also joined the app. Users shared popular recipes and snacks, such as cream cheese and bell peppers, whipped coffee, and banana bread. The top 10 songs on TikTok included "Savage Love" and "WAP". Fashion and style moments on the app featured tutorials on butterfly dresses, high fashion, and makeup transformations. TikTok also had various niche communities, including #AltTikTok, #WitchTok, and #CottageCore. Overall, 2020 was a pivotal year for TikTok, shaping the app's user experience and cultural relevance.
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