Digiday

Digiday is a leading digital media platform that provides news, opinions, and insights on various topics such as technology, marketing, publishing, and retail. The site offers daily coverage of the latest developments in these fields through news articles, feature pieces, and interviews with industry experts. Besides regular news coverage, Digiday also publishes a range of tools and series aimed at helping professionals understand the latest trends and best practices in different sectors. These include guides, webinars, and online courses aimed at promoting education and growth in the digital world. Digiday is owned by Breaking Media, a company focused on providing information and services to professionals in various industries. The site attracts millions of visitors each month and offers both free and subscription-based content for its users. It also hosts various awards and events throughout the year to celebrate innovation and achievements in different industries.

Thread Of Notes

WTF is agentic commerce? | How brands can make loyalty and promotions agent-ready

This WTF guide, sponsored by Talon.One, explores how brands can make their loyalty and promotions agent-ready, as agentic commerce evolves from a theoretical concept into practical applications, and AI agents begin to handle the end-to-end shopping journey for consumers. Agentic commerce has quickly become a hot industry topic, as the technology evolves from a theoretical […]

Ford, Amazon Prime Video and Pokémon are among the 2026 Digiday Content Marketing Awards finalists

This year’s Digiday Content Marketing Awards finalists are creating interactive experiences and leaning on immersive storytelling to foster loyal audiences and build deeper connections. Dedicated channels and content ecosystems are enabling brands to better service niche audiences, while localization and multilingual content are helping brands connect with consumers worldwide. Finally, cross-platform strategies allow advertisers to […]

Kepler, Samsung Ads and Kraft Heinz are among the 2026 Digiday Media Buying and Planning Awards winners

This year’s Digiday Media Buying and Planning Awards winners reflect a media landscape increasingly shaped by artificial intelligence, data-driven decision making and integrated audience strategies. Across categories, organizations used AI to identify and engage high-value audiences, while adapting campaigns in real time to improve performance. Successful programs also embraced omnichannel planning, coordinating activity across platforms […]

How CMOs can make the case for creative investment

Ilaria Pasquinelli, Chief Marketing Officer, LIONS Brands that invest in creative marketing outperform the competition and grow. That is a bold claim, but there is proof to back up these claims.  Global brand consultancy Interbrand analyzed data from 50 businesses that won the most Cannes Lions International Festival of Creativity awards from 2020 to 2025 […]

Inside the messy middle of January Digital agency’s AI adoption

The promise of AI efficiency versus the messy, financial-based reality is creating ongoing tension as the industry continues to debate whether AI expedites work, scales creative and curbs costs. “Whether or not it does or doesn’t is still completely all over the place,” said Vic Drabicky, founder and CEO at January Digital, an independent media […]