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SEO Blog by Ahrefs

Ahrefs is an all-in-one SEO toolset with over 100,000 users worldwide. It simplifies technical SEO tasks like backlink audits, Content audits, keyword research and more. They provide both free and paid tools such as Ahrefs Backlink Audit, Ahrefs Content Explorer, Ahrefs SEO Tools, Ahrefs Webmaster Tools and many more.
SEO Blog by Ahrefs ahrefs.com
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RSS Hunter RSS Hunter • Aug 19, 2024

Thread Of Notes

11 Ways to Automate SEO with Agent A

All of this needs someone in the room, reliably, on a schedule, doing the same diligent checks every time. But it doesn’t need you particularly. It just needs to ping you when something’s worth your attention. This is the part…
https://ahrefs.com/blog/agent-a-for-seo/ ahrefs.com
RSS Hunter RSS Hunter • Yesterday

9 Marketing Trends I’m Seeing Firsthand in 2026 (With Data)

Even my own role has changed radically. As Director of Content Marketing at Ahrefs, I do a lot less writing than I used to, and a lot more building of systems that do the work for me. That might sound…
https://ahrefs.com/blog/marketing-trends/ ahrefs.com
RSS Hunter RSS Hunter • Jun 16

Agentic Marketing: What’s the Big Deal and How to Get Started

You give it a goal like “plan the launch campaign for our new feature,” and it runs the whole job. It pulls competitor positioning, drafts the landing copy, writes the announcement emails, builds a sales-enablement one-pager, files the assets in…
https://ahrefs.com/blog/agentic-marketing/ ahrefs.com
RSS Hunter RSS Hunter • Jun 15

97% of llms.txt Files Never Get Read (137,000 Sites Analyzed)

Using Ahrefs Web Analytics and Bot Analytics, we analyzed the server logs and live traffic of 137K domains, plus the user agents hitting all of them. Here’s what we found. In late May 2026, Google took both sides of the…
https://ahrefs.com/blog/llmstxt-study/ ahrefs.com
RSS Hunter RSS Hunter • Jun 15

6 Ways to Automate International Marketing with Agent A

International marketing is a job that gets exponentially complicated with each additional region and language you add. For example, we publish the Ahrefs blog in eight languages, which means roughly every meaningful task—refreshing an old article, checking hreflang tags, swapping…
https://ahrefs.com/blog/agent-a-for-international-marketing/ ahrefs.com
RSS Hunter RSS Hunter • Jun 10

How to Level-up From SEO Tactician to Search Visibility Leader

AI disrupting search has handed SEOs the seat at the table they’ve spent years trying to earn, and for the first time, the C-suite is genuinely paying attention. The question is whether you’re ready to lead when their attention is…
https://ahrefs.com/blog/seo-tactician-to-strategist/ ahrefs.com
RSS Hunter RSS Hunter • Jun 8

9 Vibe Coding Examples: AI Apps You Can Use Right Now to Grow Your Website

Everything below was built via Agent A by the Ahrefs team—plus a couple of examples I managed to vibe code myself. Here’s what it takes to vibe code, and the nine prebuilt apps you can install today. On Slack, we…
https://ahrefs.com/blog/vibe-coding-examples/ ahrefs.com
RSS Hunter RSS Hunter • Jun 5

Automated SEO: What It Is and How It Works in 2026

It cleans and filters the data, then builds an updated WordPress draft for each. It then emails me preview links. I skim the drafts, make sure all looks okay, then click one button (“Approve all”) and they go live, restamped…
https://ahrefs.com/blog/automated-seo/ ahrefs.com
RSS Hunter RSS Hunter • Jun 5

107 SEO Statistics for 2026

Curious about the state of SEO in 2026? Then look no further. We’ve curated, vetted, and categorized a list of up-to-date stats below. Contents Top SEO statistics 68% of online experiences begin with a search engine. (BrightEdge) 63.41% of all…
https://ahrefs.com/blog/seo-statistics/ ahrefs.com
RSS Hunter RSS Hunter • Jun 2

The 50 Most-Cited Websites in Grok (June 2026)

According to SpaceX’s May 2026 S-1 filing, 117 million people use Grok’s features every month, out of X’s 550 million monthly active users. That makes it one of the most-used AI assistants on the planet, and a growing influence on…
https://ahrefs.com/blog/most-cited-domains-grok/ ahrefs.com
RSS Hunter RSS Hunter • Jun 1

The 50 Most-Cited Websites in Copilot (June 2026)

Copilot is woven through Windows, Edge, Bing, and Microsoft 365, and that reach is enormous: Microsoft says the Copilot apps alone draw more than 100 million monthly active users, with over 800 million people touching Copilot-powered AI features across its…
https://ahrefs.com/blog/most-cited-domains-copilot/ ahrefs.com
RSS Hunter RSS Hunter • Jun 1

The 50 Most-Cited Websites in Gemini (June 2026)

Google has folded Gemini into Search, Android, Chrome, and Workspace, and the audience has grown fast: on Alphabet’s Q4 2025 earnings call, Sundar Pichai said the Gemini app had passed 750 million monthly active users, up from 650 million a…
https://ahrefs.com/blog/most-cited-domains-gemini/ ahrefs.com
RSS Hunter RSS Hunter • Jun 1

The 50 Most-Cited Websites in Google AI Overviews (June 2026)

AI Overviews are the AI-generated summaries that now sit above traditional Google results — and their scale is staggering. Google says they reach over 2 billion monthly users across more than 200 countries, roughly a quarter of everyone on Earth.…
https://ahrefs.com/blog/most-cited-domains-ai-overviews/ ahrefs.com
RSS Hunter RSS Hunter • Jun 1

Topical Authority: What It Is, How Google Measures It, and How to Build It

Topical authority is what separates those two outcomes. It’s about becoming the site search engines trust most on a given subject. The more that trust is established, the better your rankings, your visibility in AI search results, and your ability…
https://ahrefs.com/blog/topical-authority/ ahrefs.com
RSS Hunter RSS Hunter • Jun 1

We Ran an AI Hackathon for Our Content Team. Here’s What We Built with Agent A

Some marketer automated their entire workflow. Cut their week to four hours and cloned their voice. Built an agent that drafts, ships, and reports on itself. Maybe whitened their teeth too. Elena Verna, CMO at Lovable, called it out perfectly:…
https://ahrefs.com/blog/agent-a-hackathon/ ahrefs.com
RSS Hunter RSS Hunter • May 25

7 Ways to Automate Content Marketing with Agent A

Writing formulaic SEO content, updating old articles, reporting on blog performance, even running complicated performance analyses… these are all things Agent A does for me. Here are some of our favorite Agent A use cases for content marketers. Agent A…
https://ahrefs.com/blog/agent-a-for-content-marketing/ ahrefs.com
RSS Hunter RSS Hunter • May 19

What Is Content Engineering, and How Do You Do It?

In this post, I’ll cover what content engineering actually is, its core components, whose responsibility it is, and how you can become a fully-fledged Content Engineer. Content engineering is the practice of building the systems that create content, rather than…
https://ahrefs.com/blog/what-is-content-engineering/ ahrefs.com
RSS Hunter RSS Hunter • May 19

What Is Agentic SEO? And How to Get Started This Week

It’s just a completely new way of working, also for SEOs. Instead of building every step of an SEO workflow yourself—like the setups you see all over n8n or Zapier—you simply describe the outcome you want. The agent takes it…
https://ahrefs.com/blog/agentic-seo/ ahrefs.com
RSS Hunter RSS Hunter • May 19

AI Agents for SEO: What They Are, How They Work, and How to Build One

This article covers what AI SEO agents actually do in practice, which tools are worth knowing about, how to build your own, and what the people building them have learned the hard way. An AI SEO agent is software that…
https://ahrefs.com/blog/ai-agents-for-seo/ ahrefs.com
RSS Hunter RSS Hunter • May 15

AI Chatbot Traffic: What It Is, and How to Get More

When ChatGPT, Perplexity, or Claude cites your content in a response, some of those users click through the citation and visit your website. That’s AI chatbot traffic, and it may convert better than most channels you’re probably already tracking. Here’s…
https://ahrefs.com/blog/ai-chatbot-traffic/ ahrefs.com
RSS Hunter RSS Hunter • May 15

Google’s Knowledge Graph Explained: How It Influences SEO & AI Search

… then you’ve already experienced the benefits of Google’s Knowledge Graph. But what is a knowledge graph? How does it work? And how can you take advantage of it to increase brand visibility and improve SEO? Google’s Knowledge Graph is…
https://ahrefs.com/blog/google-knowledge-graph/ ahrefs.com
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RSS Hunter RSS Hunter • May 14

We Tracked 1,885 Pages Adding Schema. AI Citations Barely Moved.

AI cited pages were almost three times more likely to have JSON-LD than non-cited pages. That’s a big gap, and the kind of stat that gets shared in LinkedIn carousels and conference slides as proof that schema is an AI…
https://ahrefs.com/blog/schema-ai-citations/ ahrefs.com
RSS Hunter RSS Hunter • May 11

Schema Markup: What It Is & How to Implement It

Here’s a basic example of what the code can look like: ​​You can see that, unlike the words on a page, schema is a form of structured data. Its standardized format means there’s no chance of Google misinterpreting it.…
https://ahrefs.com/blog/schema-markup/ ahrefs.com
RSS Hunter RSS Hunter • May 11

Claude Skills for SEO and Marketing: What They Are and How to Use Them

It pulls the article and generates three to five distinct LinkedIn posts. Before that, every LinkedIn post started the same way. I’d re-explain the voice rules. The fold-line rule. The hook patterns I like, the ones I don’t. The example…
https://ahrefs.com/blog/claude-skills/ ahrefs.com
RSS Hunter RSS Hunter • May 8

On-Page AEO: 4 Writing Frameworks for Better AI Visibility

Dan Petrovic wrote a great article explaining why human-friendly content is AI-friendly content. In a nutshell, there is a striking parallel between how people and AI models process text information: we both try to glean meaning from long text without…
https://ahrefs.com/blog/on-page-aeo/ ahrefs.com
RSS Hunter RSS Hunter • May 8

How Does AI Get Its Information? Training Data, RAG, MCPs, and APIs Explained

Each data layer has its own pros and cons, so if you’ve ever wondered why an AI confidently told you something wrong, why one tool seems to know about last week’s news and another doesn’t, or why your competitor’s product…
https://ahrefs.com/blog/how-does-ai-get-its-information/ ahrefs.com
RSS Hunter RSS Hunter • May 7

Agentic AI vs. Generative AI: What’s the Difference, and Why Does It Matter?

A marketer opens ChatGPT, types a prompt, and gets a (probably pretty bad) blog post draft back in 30 seconds. That’s generative AI. Their colleague opens Agent-A, gives it a target keyword, and walks away. Twenty minutes later, they have…
https://ahrefs.com/blog/agentic-ai-vs-generative-ai/ ahrefs.com
RSS Hunter RSS Hunter • May 6

AI Keyword Research: How It Works and 9 Prompts to Start

Chatbots typically don’t have access to real SEO data, so they often make things up and present them as facts. But once you connect AI to real SEO data, it becomes a keyword research tool you’ll wonder how you ever…
https://ahrefs.com/blog/ai-keyword-research/ ahrefs.com
RSS Hunter RSS Hunter • Apr 30

Why ChatGPT Cites One Page Over Another (Study of 1.4M Prompts)

But, although ChatGPT crawls dozens of pages to answer a single query, according to our research, it only ends up citing ~50% of them. Why does one page get the credit while another, which the AI clearly retrieved, gets nothing?…
https://ahrefs.com/blog/why-chatgpt-cites-pages/ ahrefs.com
RSS Hunter RSS Hunter • Apr 15

Google Web Guide: What It Is, How It Works, and What It Means for SEO

It’s a big change in how Google interprets intent and presents information. Think of it as a dynamically-generated, “magazine” SERP, that curates AI summaries and organic results. What’s different about Web Guide is that—unlike AI Overviews or AI Mode—it actually…
https://ahrefs.com/blog/google-web-guide/ ahrefs.com
RSS Hunter RSS Hunter • Mar 26

Is AI Content Bad for SEO? No, and It Never Will Be (7 Reasons)

The real issue was never AI or “automatically generated content” itself. Google penalizes the same thing it always has: content that is thin, unhelpful, and spammy. AI just makes it much easier to create that kind of content at scale.…
https://ahrefs.com/blog/ai-content-is-not-bad-for-seo/ ahrefs.com
RSS Hunter RSS Hunter • Mar 24

Keyword Intent: What It Is and How to Use It in Your SEO Strategy

But there’s a practical distinction worth drawing, and it changes how you apply the idea. Search intent is about optimizing content to match what the search results reward. Keyword intent is the same concept applied one step earlier. Think of…
https://ahrefs.com/blog/keyword-intent/ ahrefs.com
RSS Hunter RSS Hunter • Mar 13

What Is Content Decay? (And How to Fix It Before It Tanks Your Traffic)

That may sound defeatist, but unfortunately that’s just how the web works. Rankings slip, competitors improve, search intent shifts, and what was your best-performing article two years ago might be leaking traffic right now without you even noticing. This is…
https://ahrefs.com/blog/content-decay/ ahrefs.com
RSS Hunter RSS Hunter • Mar 13

How to Rank on ChatGPT: What Actually Works (Based on Data)

The problem: ChatGPT doesn’t have “rankings”. At least not in any traditional sense. Its responses are probabilistic: different every time, with brands appearing and disappearing from one query to the next. According to research from SparkToro, there’s a <1 in…
https://ahrefs.com/blog/how-to-rank-on-chatgpt/ ahrefs.com
RSS Hunter RSS Hunter • Mar 13

What Are Secondary Keywords? (And How to Use Them)

Secondary keywords are how you capture that extra traffic. They’re the supporting terms that help your page rank for more searches without creating separate content for each variation. In this guide, you’ll learn what secondary keywords are, how to find…
https://ahrefs.com/blog/secondary-keywords/ ahrefs.com
RSS Hunter RSS Hunter • Mar 6

Reddit Keyword Research: 4 Methods to Find Keywords Your Competitors Miss

(In fact, search Google for “reddit keyword research” and you’ll notice that 6 of the top 10 results are actual Reddit threads.) That makes Reddit unique and important. It’s a place where your brand’s reputation is shaped by real user…
https://ahrefs.com/blog/reddit-keyword-research/ ahrefs.com
RSS Hunter RSS Hunter • Mar 5

Focus Keywords: What They Are, and How to Choose the Right One

But here’s the thing: if you’re new to SEO, you might not actually understand what a focus keyword is, or why it matters beyond making that indicator turn green. A focus keyword isn’t just a box to fill in. It’s…
https://ahrefs.com/blog/focus-keywords/ ahrefs.com
RSS Hunter RSS Hunter • Mar 4

SEO’s 5 Stages Of Grief (& How To Adapt to AI SEO)

Much like anyone facing a sudden loss, SEOs and marketers are currently cycling through the five stages of grief: denial, anger, bargaining, depression, and acceptance. Our goal here is to help you process the change. We want to help you…
https://ahrefs.com/blog/seo-5-stages-of-grief/ ahrefs.com
RSS Hunter RSS Hunter • Mar 3

Wikipedia vs Grokipedia: 5x the Pages, 70x the Citations, 1615x the Traffic

Is Grokipedia a serious competitor to Wikipedia, or just a doomed exercise in billionaire hubris? Does Grok bring new value to the table, or just rehash the same old content? Does Grokipedia influence AI search in a similar way to…
https://ahrefs.com/blog/wikipedia-vs-grokipedia/ ahrefs.com
RSS Hunter RSS Hunter • Mar 3

What is Query Fan-Out? Understanding the Hidden Queries Driving AI Search

Search engines used to work one-to-one: one search query returned a unique set of results featuring pages that best matched the exact query searched. Then they evolved to many-to-one, recognizing that queries like “Sydney plumber” and “plumbing service in Sydney”…
https://ahrefs.com/blog/query-fan-out/ ahrefs.com
RSS Hunter RSS Hunter • Mar 2

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