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The HubSpot Marketing Blog Note
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The HubSpot Marketing Blog

HubSpot's Blog for Marketing focuses on inbound marketing, sales, and customer service. It offers practical advice and insights for businesses seeking to enhance their marketing strategies and improve customer service. Articles and guides cover various topics such as SEO, content marketing, lead generation, social media marketing, email marketing, e-commerce, and more. The blog is designed to provide valuable information, best practices, and the latest trends to help marketers stay updated and improve their skills. It features original posts by HubSpot's team, case studies, customer testimonials, and industry experts' guest posts. The blog also includes in-depth guides and eBooks on different marketing topics, as well as data and research on how best to leverage various marketing channels. HubSpot's marketing blog is an excellent resource for businesses looking to improve their marketing strategies and grow their customer base.
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RSS Hunter RSS Hunter • Aug 19, 2024

Thread Of Notes

How to get your website indexed by ChatGPT [2026]

If you want to know how to get your website indexed by ChatGPT, I’ll show you, but first, I want to clarify: Other articles on this topic conflate “getting indexed by” with “showing up in” ChatGPT — and they are not the same thing. Getting indexed by ChatGPT means OpenAI’s search crawler discovered your page and stored it in OpenAI’s proprietary index (about which very little is publicly known). Showing up in ChatGPT means your content appeared in an answer, which can happen via that index or via a live web fetch triggered by a user’s query.
AI and ML News on Bluesky @ai-news.at.thenote.app bsky.app
RSS Hunter RSS Hunter • Jun 11

FAQs for AEO: How to structure answers that rank in answer engines

AI search interfaces are reshaping how content gets surfaced and cited. Pew Research data from 2025 found that around one in five Google searches produced an AI-generated summary, with 88% of those summaries citing three or more sources. Bain’s 2025 research found that roughly 80% of consumers rely on zero-click results in at least 40% of their searches.
https://blog.hubspot.com/marketing/faqs-for-aeo blog.hubspot.com
RSS Hunter RSS Hunter • Jun 10

AI email marketing tools: Our top picks for 2026

Marketers are turning to AI-powered tools to scale relevance without increasing manual effort as inbox competition increases and performance expectations rise. AI email marketing tools are rapidly reshaping how teams execute and measure email campaigns. AI advances now support everything from subject line creation and personalization to send-time optimization and revenue attribution.
https://blog.hubspot.com/marketing/ai-email-marketing-tools blog.hubspot.com
RSS Hunter RSS Hunter • Jun 9

Schema markup for AEO: How to implement it to boost answer engine visibility in 2026

Schema markup for AEO helps answer engines understand a website. Schema is readable by AI crawlers because it’s added to a site’s HTML. It allows SEO professionals to add additional context and map entities without overwhelming the website’s front end or users. This additional context provided by schema reduces ambiguity and increases the likelihood that the web content can be accurately cited in AI-generated answers.
https://blog.hubspot.com/marketing/schema-markup-aeo blog.hubspot.com
RSS Hunter RSS Hunter • Jun 9

How to use your CRM for smarter email marketing campaigns

Customer relationship management (CRM) systems have become foundational to effective email marketing. For teams learning how to use a CRM for email marketing, the key is connecting contact data, segmentation, automation, and measurement into a single, cohesive workflow.
https://blog.hubspot.com/marketing/crm-email-marketing blog.hubspot.com
RSS Hunter RSS Hunter • Jun 8

On-page content formats answer engines actually favor [new research]

It seems like every brand is scrambling to get a piece of the pie in this new answer engine optimization (AEO) world. But what if you could get ahead of the curve by knowing the best on-page content formats for AI as verified by research? I pored over results from the new HubSpot State of AEO 2026 report and Wix Studio’s AI Search Lab research on most-cited content types to find out.
https://blog.hubspot.com/marketing/content-format-types-that-earn-citations blog.hubspot.com
RSS Hunter RSS Hunter • Jun 3

The AI Perception-Reality Gap

There’s a widening gap between what the market says about AI and what we actually hear from customers. The media, the VCs, the AI labs, and influencers have all talked about AI replacing humans, ripping out trusted software, and token-maxxing as ends worth pursuing. But the leaders running real businesses are increasingly asking the right questions. How do I make my people better with AI? Which systems can I trust? How can I measure the ROI of this spend? We hear these questions every day.
https://blog.hubspot.com/marketing/ai-perception-reality-gap blog.hubspot.com
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RSS Hunter RSS Hunter • Jun 1

AI search behavior: What it means for your marketing strategy in 2026

AI search behavior may be causing a dip in your traffic, but it’s also sending higher-quality leads your way. For marketers, that second part is a massive win. AI search was the number one predictor of purchase intent for CRM software buyers, according to HubSpot’s State of AEO 2026 report. And there are more findings from the report that every go-to-market team needs to know.
https://blog.hubspot.com/marketing/ai-search-behavior blog.hubspot.com
RSS Hunter RSS Hunter • Jun 1

The role of citations in AEO: Why citations matter more than backlinks for AI visibility

For years, the SEO playbook was straightforward: earn backlinks, climb rankings, capture clicks. But as AI reshapes how traditional SEO works, a different mechanism is determining which content gets seen — and it’s not backlinks. It’s citations. The role of citations in AEO is fundamentally different from link-building: instead of other publishers vouching for your page, AI answer engines are selecting your content as the direct source behind their generated answers.
https://blog.hubspot.com/marketing/citations-in-aeo blog.hubspot.com
RSS Hunter RSS Hunter • May 27

What AI Overviews mean for SEO & website traffic

If you’re worried about what AI Overviews mean for SEO, let me remind you of the panic over featured snippets circa 2017. Remember how that turned out? At first, bloggers and SEOs bristled over these quick-glance summaries at the top of the Google SERPs, fearing they’d steal all our traffic. Eventually, however, we adapted and started optimizing content to get mentioned in them. I believe the same will be true of AI Overviews. I mean, it’s already happening: The internet is now filled with the latest advice on how to get cited in AI Overviews (including this article).
https://blog.hubspot.com/marketing/what-ai-overviews-mean-for-seo blog.hubspot.com
RSS Hunter RSS Hunter • May 26

How to optimize for AI overviews (AIOs): A complete 2026 playbook

Google AI Overviews appear in Google Search results for a growing share of queries, and if your content isn’t structured to earn a citation, you’re losing visibility to competitors who’ve already adapted. Unfortunately, the challenge isn’t awareness. Most SEO leaders know AI Overviews exist. The challenge is execution: translating Google’s deliberately vague guidance into repeatable content workflows, measuring whether your AI website optimizations are actually earning citations, and proving business impact when traditional metrics like rank position and CTR no longer tell the full story. This playbook closes that gap.
https://blog.hubspot.com/marketing/optimize-for-ai-overviews blog.hubspot.com
RSS Hunter RSS Hunter • May 25

Brand mentions: How to track and measure visibility

Brand mentions aren’t a new concept, but answer engine optimization (AEO) is giving them a different weight. Brand mentions are any online reference to your brand, product, spokesperson, or company name; right now, they’re happening in more places than most teams can track.
https://blog.hubspot.com/marketing/brand-mentions blog.hubspot.com
RSS Hunter RSS Hunter • May 18

Digital Marketing Optimization: 10 Best Strategies to Increase Marketing ROI

Digital marketing optimization plays a major role in whether a marketing program grows or remains stagnant. Most teams are running campaigns, tracking metrics, and still scratching their heads, wondering why the pipeline isn’t moving. Honestly? The problem usually comes down to process, not effort.
https://blog.hubspot.com/marketing/digital-marketing-optimization blog.hubspot.com
RSS Hunter RSS Hunter • May 7

Brand Visibility: How to Increase It in the Era of AI

Brand visibility determines whether your business gets found or gets passed over — in search results, on social feeds, and increasingly, in AI-generated answers. It’s one of the highest-leverage investments a marketing team can make, and also one of the most commonly mismanaged.
https://blog.hubspot.com/marketing/brand-visibility blog.hubspot.com
RSS Hunter RSS Hunter • May 6

Product SEO: 8 Strategies That Drive Demand for B2B & SaaS

Product SEO is one of the highest-leveraged — and most overlooked — strategies in B2B and SaaS marketing. While most teams pour resources into top-of-funnel content, the pages that actually drive pipeline decisions, such as feature pages, comparison pages, and pricing pages, often go unoptimized and underperform.
https://blog.hubspot.com/marketing/product-seo blog.hubspot.com
RSS Hunter RSS Hunter • May 5

Our Vision for Building an Open Ecosystem for the Agent Era

For years, HubSpot invested in making our platform the best place for marketing, sales, and service teams to do their work. With AI, we’ve been building it to do the work for them – through agents that qualify leads, resolve tickets, save deals, and drive outcomes across the business. That’s why we call HubSpot an agentic customer platform.
https://blog.hubspot.com/marketing/our-vision-for-building-an-open-ecosystem-for-the-agent-era blog.hubspot.com
RSS Hunter RSS Hunter • May 4

AEO prompt tracking for marketing teams

You already track and analyze your SEO strategy — keyword rankings, organic traffic, SERP positions. But when a prospect asks ChatGPT, Perplexity, or Google AI Overviews a buying question and your brand doesn’t appear in the answer, traditional rank tracking can’t tell you that. AEO prompt tracking helps you measure brand visibility within AI-generated answers by monitoring whether (and how) your brand gets cited when real AI prompts are run across the engines your audience is actually using. For marketing leaders, SEO managers, and demand gen teams, it’s the measurement layer that closes the gap between “we publish great content” and “we can prove AI search drives pipeline.”
https://blog.hubspot.com/marketing/aeo-prompt-tracking blog.hubspot.com
RSS Hunter RSS Hunter • May 1

15 Competitor Monitoring Tools Teams Actually Use (2026)

Your competitors are adjusting pricing, launching new ad creative, publishing content that outranks yours, and showing up in AI answers you didn’t know existed — often all in the same week. Competitor monitoring tools exist to catch those moves early, but most teams end up with fragmented data scattered across platforms, and by the time they’ve pieced it together, the window to respond has closed.
https://blog.hubspot.com/marketing/competitor-monitoring-tools blog.hubspot.com
RSS Hunter RSS Hunter • Apr 28

6 top answer engine optimization benefits for growth and enterprise marketers

The AEO benefits that matter most to marketing leaders have shifted from theoretical to measurable. As AI-powered search engines like ChatGPT, Google AI Overviews, and Perplexity handle a growing share of how buyers discover brands, the rise of AI-powered search results increases brand visibility; the teams investing now are seeing real returns in conversion quality, pipeline influence, and long-term authority.
https://blog.hubspot.com/marketing/benefits-of-answer-engine-optimization blog.hubspot.com
RSS Hunter RSS Hunter • Apr 28

AI citation tracking: How to track (and grow) AI engine citations

AI search engine citation tracking helps measure brand visibility and authority in AI-powered search results. As AI-powered search experiences reshape how people discover information, evaluate vendors, and build shortlists, visibility inside AI answers is no longer a vanity metric. If AI engines aren’t citing your brand, you’re missing influence at the exact moment buyers are forming opinions.
https://blog.hubspot.com/marketing/ai-citation-tracking blog.hubspot.com
RSS Hunter RSS Hunter • Apr 24

Generative engine optimization KPIs that actually matter for marketing teams

Generative AI is changing how people discover brands, products, and information. Because it disrupts the buyer journey, it requires new metrics, specifically GEO KPIs, that accurately reflect performance within these AI engines.
https://blog.hubspot.com/marketing/geo-kpis blog.hubspot.com
RSS Hunter RSS Hunter • Apr 23

AEO Strategy for B2B: 9 Tactics to Increase B2B Answer Engine Visibility

Research shows that 32% of buyers discover new B2B vendors using generative AI chatbots. This is why an answer engine optimization (AEO) strategy for B2B businesses is essential. AI-driven answer engines help buyers discover, evaluate, and shortlist vendors. The same research found that buyers start with an average of 7.6 potential vendors and narrow this to 3.5 before making their final decision.
https://blog.hubspot.com/marketing/aeo-b2b-strategy blog.hubspot.com
RSS Hunter RSS Hunter • Apr 22

The future of generative engine optimization: How 5 GEO trends reshape loop and inbound marketing

GEO has found its place in the search landscape, and it’s reasonable to think that the future of generative engine optimization is guaranteed. According to Datos’s State of Search report, Q4-2025 saw some interesting changes. For the first time, AI tools had a consistent 1.31% to 1.34% of visits in the U.S. In previous quarters and reports, traffic to AI tools was growing. This stability in traffic suggests that AI search tools may have found their place in the wider search landscape.
https://blog.hubspot.com/marketing/future-of-geo blog.hubspot.com
RSS Hunter RSS Hunter • Apr 21

How HubSpot became the #1 CRM in AI search [A case study]

Today, more and more buyers are beginning their journey with an AI-search. They may ask ChatGPT to compare products or use an AI-powered platform like Perplexity. Or, they're just Googling an offering and reading the AI Overview, all without clicking a link.  HubSpot realized that our buyers were moving from search engines to answer engines like ChatGPT, Gemini, and Perplexity — but we had no reliable way to measure AI visibility and understand whether our AEO plays were working.
https://blog.hubspot.com/marketing/hubspot-aeo-case-study blog.hubspot.com
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RSS Hunter RSS Hunter • Apr 14

AEO Insights: Building an Informed Answer Engine Strategy

By now, you know that everyone’s buzzing over answer engine optimization (AEO). So, just what is AEO in marketing? It’s a new way of ensuring your brand shows up in the places your prospects are using more and more: AI tools like Gemini, Perplexity, and ChatGPT. These AEO insights will catch you up on the most crucial information to get started now.
https://blog.hubspot.com/marketing/aeo-insights blog.hubspot.com
RSS Hunter RSS Hunter • Apr 14

The FSA framework explained: Why AI engines cite certain brands (and how marketers can use it)

Most marketing teams I talk to are doing genuinely good SEO, and yet when they open ChatGPT or Perplexity and type in the prompts their buyers are actually using, their brand is nowhere to be found. This is the exact problem the FSA Framework was built to solve.
https://blog.hubspot.com/marketing/fsa-framework blog.hubspot.com
RSS Hunter RSS Hunter • Apr 14

AEO strategy for SaaS: 6 tactics that convert prospects into trials

An AEO strategy for SaaS won’t stray too far away from a good SEO strategy, but some tactics benefit AI search more than others, and it helps to know what these are. We all know that AI has shifted how brands earn visibility, and how visibility doesn’t equal clicks. But for SaaS, the way buyers conduct discovery and evaluation has changed disproportionately.
https://blog.hubspot.com/marketing/aeo-for-saas-companies blog.hubspot.com
RSS Hunter RSS Hunter • Apr 9

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