Service Design - How does it differ from CX and UX design?

User Experience (UX) focuses on optimizing interactions with products and services. Customer Experience (CX) encompasses the entire customer journey, including service delivery. Service Design takes a holistic approach to optimize service delivery, aligning it with customer needs and internal processes. Starbucks exemplifies service design, creating a welcoming environment and personalized interactions to build customer loyalty. Service design principles include human-centeredness, collaboration, iteration, sequential thinking, and holism. Common service design tools include personas (representing customer types), journey maps (visualizing customer interactions), and service blueprints (diagramming service delivery processes). Service design aims to enhance both consumer and employee experiences by strategically organizing resources and planning activities. By considering the perspectives of all stakeholders, service design ensures that services align with customer expectations and company goals. It involves iteratively addressing issues throughout the service delivery process to create a seamless and positive experience for both customers and employees.