Apple is introducing new creative asset options for the App Store and enhanced asset management tools in App Store Connect. Developers can now utilize new image and video assets on their product page headers and in search results. These new visuals can highlight brands, seasonal promotions, or new content, complementing existing app previews and screenshots. Design guidance and downloadable templates are available to assist in creating these compelling visuals. A new preview tool within App Store Connect allows developers to visualize how their assets will appear on the App Store, including support for Dark Mode and various devices. This helps ensure a strong first impression before submission. The Asset Library in App Store Connect provides a centralized location for uploading and organizing all creative assets, screenshots, and app previews. This enables pre-submission approval of assets for future campaigns. Developers can manage their assets efficiently and plan ahead for marketing efforts. New App Review guidance is also available to help avoid common screenshot issues. These updates aim to help apps and games stand out on the App Store.