CNBC | US Top News and Analysis Follow Sportsbooks remain king this football season, but upstarts are making a run for the money "Prediction markets are growing the overall market — at least for now," said Chris Grove, partner emeritus at Eilers & Krejcik Gaming. https://www.cnbc.com/2026/09/18/sportsbooks-remain-king-this-football-season-but-upstarts-are-making-a-run-for-the-money.html cnbc.com