Starbucks’s small dress code update is part of its bigger branding play

Starbucks is implementing a new dress code for its baristas, effective May 12th. The new policy requires solid black tops paired with khaki, black, or blue denim bottoms, highlighting the company's signature green apron. This change aims to improve consistency across all Starbucks locations and strengthen brand identity. The green apron, a key brand element since 1987, will be the central focus of the new uniform. Starbucks will provide employees with two company-branded black shirts at no cost. The company believes this will create a more unified customer experience, aligning with its back-to-basics approach to boost sales. The updated dress code, while receiving some online criticism, is intended to simplify guidelines and allow baristas to focus on customer service. This move mirrors similar practices in other branded service industries, like Walmart and Target. The change is viewed as a way to reinforce company culture and improve brand recognition. Starbucks aims to create a consistent visual experience for customers nationwide.