Syracuse University wants to train the influencers of tomorrow

Syracuse University is launching the first "Center for the Creator Economy" in the U.S. to train aspiring influencers and content creators. This joint venture between the communications and business schools aims to capitalize on the growing $250 billion creator economy. The center emerges as a potential career path for graduates facing a challenging job market. Projections estimate the creator economy will reach $500 billion by 2027, fueled by increasing influencer marketing and platform payouts. A significant number of Gen Z individuals aspire to become influencers, with many already earning income online. Universities like Harvard, Penn State, and Duke are incorporating content creation into their curricula. Syracuse's center will offer classes in creative content, engagement, and strategy, alongside workshops and funding opportunities. The center, opening in 2026, represents a six-figure investment in equipment and facilities. While content creation is accessible to all a degree might prove valuable navigating its complexities.