McKinsey Insights & Publications Follow The CMO as impact driver: A conversation with Genentech CMO Zoë Lazarre Genentech’s chief marketing officer discusses AI, the future of marketing, patient trust, and why growth depends as much on culture as technology. https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/the-cmo-as-impact-driver-a-conversation-with-genentech-cmo-zoe-lazarre mckinsey.com
