The Dirty Secrets of Developer Advertising: Why Traditional Channels Fail—and What to Do Instead

Developer advertising is broken—CTR on traditional channels like Google, Reddit, and Stack Overflow is abysmal. Why? Because developers ignore anything that feels like marketing fluff. This post unpacks why your dev campaigns are falling flat, and what actually works: authenticity, community, and real conversations. It’s time to ditch the ads and start building trust.