The MacBook Neo is $599 with 256GB of storage and $699 with Touch ID and 512GB of storage, available in citrus, silver, indigo, and blush colors (Mark Gurman/Bloomberg)

Mark Gurman / Bloomberg: The MacBook Neo is $599 with 256GB of storage and $699 with Touch ID and 512GB of storage, available in citrus, silver, indigo, and blush colors  —  Apple Inc. rolled out the $599 MacBook Neo in its biggest push yet into low-end laptops, aiming to challenge Windows PCs and Chromebooks for budget-minded shoppers.