McKinsey Insights & Publications Follow The world is changing. Can fashion keep up? Smart glasses. Preloved luxury. Style tips via chatbots. Tech, tariffs, and a temperamental economy are reshaping what consumers value—and how they discover, buy, and experience brands. https://www.mckinsey.com/industries/retail/our-insights/the-world-is-changing-can-fashion-keep-up mckinsey.com