This $295 gadget is like a Keurig machine for makeup

Boldhue, a new makeup brand, aims to solve the persistent problem of finding the perfect foundation shade. The company has developed a machine that scans a user's face and instantly mixes a custom foundation shade using interchangeable color cartridges. This technology addresses the frustration many experience with existing foundation shade matching methods. Co-founders Rachel Wilson and Karin Layton created Boldhue to tackle the limitations of current color-matching solutions. The machine offers a convenient at-home solution, eliminating the need for multiple purchases due to changing skin tones. It also streamlines the workflow for professional makeup artists. Boldhue has secured venture funding and is exploring partnerships with other makeup brands to integrate its technology. The technology's potential extends beyond foundation to other cosmetic products like concealer and lipstick. The company envisions itself as a technology company leveraging its innovation for the beauty industry. Boldhue believes its technology will revolutionize the way consumers and professionals approach color matching in cosmetics.