Tim Cook met with EU tech chief Henna Virkkunen to discuss Siri AI's rollout in the bloc. Siri AI, a free feature with iOS and iPadOS 17, will not be available in the EU initially due to regulatory compliance concerns. Apple maintains EU regulators rejected its proposed solutions for integrating Siri AI. The Digital Markets Act requires Apple to grant rival AI assistants access to iPhone capabilities similar to Siri. Apple proposed a "Trusted System Agent" to allow third-party AI access, but the EU claims this was rejected. The EU asserts Apple's decision to delay Siri AI's launch was its own choice, seeking an exemption rather than a compliant path. Regulators stated Apple requested a blanket exemption from DMA interoperability obligations, which is not permissible. The dispute drew criticism, with consumers accusing the EU of blocking access to new technology. An EU official suggested Apple’s proposal focused on delaying compliance rather than offering a concrete solution. This delay, according to the EU, risked entrenching Apple's service before competitors could emerge.