Tim Cook Stepping Down as Apple CEO Next Week: 15 Years in Quotes
Tim Cook is reportedly stepping down as Apple's CEO in five days, with John Ternus set to take over. Cook's tenure as CEO began in August 2011, when he assured employees Apple's core principles and values would remain unchanged. He emphasized a commitment to making the world's best products and doubling down on product secrecy. In 2012, Cook publicly apologized for the flawed launch of Apple Maps, acknowledging they fell short of customer expectations. He revealed a demanding schedule, waking at 3:45 a.m. daily, driven by his passion for his work. Cook proudly came out as gay in 2014, considering it a great gift. He anticipated the Apple Watch launching a new era of human-technology interaction. Cook championed privacy as a fundamental human right and expressed immense excitement for augmented reality. He noted he would have avoided Facebook's privacy issues if in Mark Zuckerberg's position. Cook acknowledged COVID-19 as a significant challenge and praised global first responders. He believes Apple's greatest future contribution will be in health. When asked about iPhone's lack of RCS support, he humorously suggested buying his mother an iPhone instead. Cook described Apple Vision Pro as ushering in a new era of spatial computing. He will transition to executive chairman, assisting with global policymaking.