Title: How AI Boosted User Engagement on Facebook and Instagram in Q2

Meta has integrated Artificial Intelligence into its platforms, including Facebook and Instagram. This AI integration has resulted in a notable increase in user engagement across these applications. The company reported that in the second quarter of 2021, over 3.4 billion individuals used at least one of Meta's family of apps daily. AI enables personalized user experiences by making content more relevant to individual preferences. This personalization has directly contributed to users spending more time on the platforms and interacting more frequently with content. Specifically, AI-powered algorithms analyze user behavior to recommend highly relevant content. This ensures users are more likely to engage with posts tailored to their interests. Furthermore, AI-driven chatbots are employed to enhance user satisfaction by offering quick and efficient support. These chatbots mimic human conversation to assist users with their queries. Consequently, Meta has seen a significant boost in overall user engagement due to these AI advancements.