To Ignite a Personalization Pr... Note
A List Apart

To Ignite a Personalization Practice, Run this Prepersonalization Workshop

Personalization in design can be challenging, with limited guidance available. To increase success, prepersonalization workshops are crucial, allowing stakeholders to assess readiness, define scope, and plan development. Effective workshops prioritize personalization, aligning team goals with business objectives. Personalization efforts involve a gradual progression from experimentation to automated features and mature products. A framework for progressive personalization provides a structured approach, with "cards" representing the building blocks of personalized interactions. The first day of a prepersonalization workshop involves identifying personalization opportunities, prioritizing goals, and addressing potential barriers. The second phase focuses on defining and documenting personalization recipes, ensuring that necessary ingredients are available. By considering audience, content, context, and measurement, designers can create consistent and effective personalized experiences. The prepersonalization process ensures that personalization efforts are well-aligned, realistic, and capable of delivering meaningful results.