McKinsey Insights & Publications Follow Travel Disruptors: Bringing the low-cost airline model to Türkiye Pegasus Airlines has achieved considerable growth as a low-cost carrier. CEO Güliz Öztürk discusses its key strategic choices. https://www.mckinsey.com/industries/travel/our-insights/travel-disruptors-bringing-the-low-cost-airline-model-to-turkiye mckinsey.com