Trump came close to winning Latino vote in '24 — Pew analysis

A new Pew Research Center analysis reveals that President Trump won 48% of the Latino vote in 2024, a historic high for a Republican presidential candidate. This performance was crucial to his victory and challenges claims that early exit polls were incorrect. Trump's showing among Latinos was the best by a GOP candidate in modern times, surpassing his 2020 and 2016 performances. In contrast, Kamala Harris underperformed among Latinos, winning only 51% of their vote. Democrats have been losing support from Hispanic men, who prioritize economic issues over social issues like abortion and the environment. Trump won a majority of Hispanic men, while Harris won a majority of Latinas. The analysis also found that a growing number of Latinos looked beyond Trump's racist rhetoric, focusing on economic concerns. Additionally, a larger share of Asian Americans and Black Americans voted for Trump in 2024 compared to his previous runs. Democrats' strategy of relying on nonprofits to get out the Latino vote appears to be ineffective, and they need to address policy issues like affordability and inflation to regain support. The study suggests that higher voter turnout would have increased Trump's margin of victory, not helped Harris.