McKinsey Insights & Publications Follow Unlocking the growing power of Latino fans: Building a stronger sports economy The US sports economy is booming, and Latino fans are leading the charge. Connecting with this multifaceted community can help drive growth opportunities. https://www.mckinsey.com/institute-for-economic-mobility/our-insights/unlocking-the-growing-power-of-latino-fans-building-a-stronger-sports-economy mckinsey.com
