User Distributor Custom Tag Template For Google Tag Manager

I’ve enjoyed working with custom templates for Google Tag Manager. A lot. So much so that whenever the need to add some custom code to a container emerges, my first thought is how to turn that into a custom template. Google has been forthcoming in introducing new APIs steadily, and I think the variety of things you can do with template is improving with every new API release. In this article, I’ll show you how to use a simple tag template for distributing your users to groups, based on a random split.