Walnut Launches Enterprise AI ... Note
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Walnut Launches Enterprise AI Agent Platform to Personalize the B2B Buyer Experience

Product-led buying challenges B2B software companies by requiring personalized buyer experiences that go-to-market teams struggle to provide due to time constraints. Walnut is addressing this by leveraging AI to scale personalization across the buyer journey. The company has launched AI Mode for Playlists and Deal Rooms, which generates tailored buyer-facing experiences from a single prompt. Additionally, Walnut Xpert allows buyers to ask questions and navigate product demos interactively based on their interests. These new agents complement existing features like InsightsAI and AI Mode for Demos. Previously, personalization was time-consuming, taking hours per deal for account executives. AI Mode significantly reduces this effort, enabling personalization for all buyers, not just high-value deals. Walnut Xpert transforms static demos into conversational experiences, increasing engagement and providing valuable intent signals. The AI agents are built on Walnut's product capture technology, ensuring all outputs are grounded in the actual product functionality. This unified approach ensures a coherent buyer experience across demos, playlists, and deal rooms. Walnut has also implemented a governance layer with an AI Center for visibility and control, alongside BYOK support for enhanced security. The AI agents empower go-to-market teams to execute personalized narratives, with the buyers driving their exploration within a defined framework.