#WeArePlay: How Maliyo Games i... Note

#WeArePlay: How Maliyo Games is turning local culture into global hits

Hugo, founder of Maliyo Games, is dedicated to showcasing African stories and talent globally through video games. He transitioned from finance to create games inspired by local life and culture, aiming to shift Africa from a digital content consumer to a creator. Hugo believes in telling authentic African stories, with games like Safari City reflecting shared experiences and fostering joy and surprise among African players. Establishing a game studio in an nascent industry was challenging, prompting the creation of GameUp Africa, a free training program. This initiative has been highly successful, with 90% of Maliyo Games' team originating from it. Google Play has been instrumental in Maliyo Games' global reach, serving as their primary distribution platform in the Android-dominant African market. The platform provides essential tools for analytics, monetization, and testing, enabling a Lagos-based studio to operate globally. Maliyo Games' next major goal is to achieve one million monthly active users. Their long-term ambition is to build an engaged community of 500 million by 2030. The #WeArePlay film highlights inspiring founders like Hugo.