Well, there goes any reason to buy an iPad Air

Apple has launched the MacBook Neo, a 13-inch laptop offering full macOS capabilities for $599. This laptop directly targets the market seeking an affordable, functional alternative to the iPad Air. The Neo offers distinct advantages over the iPad Air, including a real keyboard, trackpad, and macOS multitasking capabilities. It features two USB-C ports and boasts an impressive 16-hour battery life, making it suitable for practical use. While the A18 Pro chip in the Neo may be slower than Apple's M-series silicon, it still outperforms low-end laptop CPUs in benchmarks. The Neo's 8W power consumption contributes to its long battery life. The intended audience for the Neo is similar to those who purchased budget-friendly laptops, prioritizing affordability and usability. macOS's streamlined experience is a key selling point, free from the burdensome AI features found in Windows. The Neo directly addresses the long-standing desire for a laptop at the price point of a tablet. Apple's approach bypasses the limitations of trying to make the iPad a true laptop replacement. The MacBook Neo's success will likely stem from its ability to offer a complete computing experience at a competitive price.