When is Apple’s iPhone 17 launch event? Date, time, what to expect

Apple's annual iPhone launch event, expected to reveal the iPhone 17 series, is anticipated in early to mid-September. The exact date is usually confirmed in late August with press invitations. Past events suggest a preference for Mondays, Tuesdays, or Wednesdays to maximize media coverage. This year, with Labor Day on September 1st, the event is likely the week of September 8th. Tuesday, September 9th, is a strong possibility based on past patterns. The event will likely begin at 10 a.m. Pacific Time. A significant change expected is the replacement of the iPhone Plus with a new, ultra-thin iPhone 17 Air or Slim. The event will also showcase updated iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max models. There's speculation that Apple might also renumber iPhones to align with their new two-digit year designator for operating systems. This could mean the debut of iPhone 26, iPhone 26 Air/Slim, iPhone 26 Pro, and iPhone 26 Pro Max, though this remains unconfirmed.