World Cup becomes cult of the ... Note

World Cup becomes cult of the individual but ignores team complexity | Jonathan Liew

The article discusses the prevalent narrative in sports media that focuses heavily on individual superstars. While this approach garners attention and search traffic, the author argues it ironically enhances, rather than detracts from, the importance of the collective effort. This World Cup, in particular, showcases a significant shift towards unashamedly invoking star names. Matches are framed not as team victories, but as contests between prominent players. For instance, France's success is attributed to Kylian Mbappé's performance against other stars like Erling Haaland. Search trends reveal an increased interest in individual records, such as Miroslav Klose's, over the actual tournament games. The group stage sometimes feels secondary to individual accolades like the Golden Boot. Questions about whether Lionel Messi will win a particular trophy also highlight this superstar-centric focus. Despite the individual spotlight, the team remains crucial for achieving ultimate success.